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Courtney Hadwin Superfans To Help Break Language Barriers For International Fans On Social Media Video Content
In an 2019 interview with Sony Music’s Jose Abreu who specializes in digital media and entertainment marketing strategies said, “content around an artist and their music has a vital role to play in turning casual listeners into superfans. It’s no longer enough to just put out a single, put out a music video, an album. What other content do we build around an artist so that fans get to know, understand, love and connect more?” he said. “You can’t just do it by putting out tracks.”
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